Key visual created for the campaign to relaunch Kuyá beer from Cervejaria Colorado.
The name Kuyá comes from Morokuya, a Tupi-Guarani word that means passion fruit, which is the fruit of this light and refreshing beer.
The name Kuyá comes from Morokuya, a Tupi-Guarani word that means passion fruit, which is the fruit of this light and refreshing beer.
Concept / Sketch
Por ser uma palavra de origem indígena, quis mudar o tradicional ambiente em que geralmente apresentamos a cerveja. Trouxe ela para a mata sobre um tronco de árvore e com o pé de maracujá crescendo ao redor dele.
en. Because it is a word of indigenous origin, I wanted to change the traditional environment in which we usually present beer. He brought it into the woods on a tree trunk and with the passion fruit tree growing around it.
Digital posters
Assets
Client: Cervejaria Colorado | Ambev | Agency: Luca.ag
Art Director/Illustrator: Felipe Carvalho | Copywriter: Frida Costa